The Department of Work and Pensions and the Pensions
Regulator have launched a new advertising campaign promoting auto enrolment
which aims to change the country’s perception of pensions in the workplace.
Workie, ‘a striking
physical embodiment of the workplace pension’, will be seen visiting people
in different work environments over the coming months, asking them not to
ignore him.
The advertisements come with a message, whilst
automatic enrolment into workplace pensions has been rolling out across the UK
since 2012, it is only now that 1.8 million small and micro employers need to
act. In a phased process over the next three years, every employer will have to
enrol their eligible staff into a pension scheme, by reference to their staging
date.
Pensions Minister, Baroness Altmann, said:
‘We have made great
strides forward by automatically enrolling more than 5 million people into a
workplace pension – now the challenge is to make sure hardworking people with
every type of employer get to enjoy this major financial benefit.
This is a fun and
quirky campaign but behind it lies a very serious message. We need everyone to
know they are entitled to a workplace pension – and we need all employers to
understand their legal responsibility to their staff, but also to feel more
positive about engaging with workplace pensions.
This government is
committed to providing security for working people at every stage of their
lives, and that includes giving people the chance to plan for a financially
secure retirement. Automatic enrolment is a big part of that.
Since 2012, more than
5.4 million workers have been automatically enrolled into a workplace pension
by almost 61,000 employers. By the time the process is complete in 2018, it is
estimated that around 9 million workers will either be newly saving or saving
more into a workplace pension thanks to the policy.
The new campaign will
include radio, print, online and outdoor advertising and will run for the
remainder of this year and into 2016. It is being coordinated jointly by the
Department for Work and Pensions and The Pensions Regulator.’
If you would like help with pensions auto enrolment
please get in touch.
Internet links: GOV.UK
news www.workplacepensions.gov.uk
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